METRO GROUP and its sales divisions are changing the nutritional food labelling of their own-brand products to the consumer-friendly "1 plus 4" model. With this move, the retail company is offering its customers even greater transparency and more understandable information in the food sector. Already next year numerous products will show the energy, sugar, fat, saturated fatty acid and salt contents on the front side of the package. In the medium term, the new nutritional value labelling will be rolled out to all own-brand products. Federal Minister Ilse Aigner expressly welcomed this decision of METRO GROUP.
"Our customers are increasingly asking for more information about food and its ingredients. They want to know how much fat and sugar is contained in their products. We therefore decided to further develop the nutritional food labelling of all own brands", says Dr. Eckhard Cordes, CEO of METRO GROUP. "This way we want to create greater transparency for consumers in the food sector and enable them to more easily pay attention to a balanced and healthy diet".
This decision of METRO GROUP was expressly welcomed by Ilse Aigner, Federal Minister of Food, Agriculture and Consumer Protection. At the "Wednesday Society of Retail" ("Mittwochsgesellschaft") in Berlin, Aigner said that she was pleased that METRO GROUP is now making a major step towards more consumer information and is consistently providing its own brands with a nutritional value labelling whose principles are also embedded in the "1 plus 4" model. According to Aigner, the indication of the energy content, fat, sugar, saturated fatty acids and salt on the front side of the product package was a laudable and useful help for consumers. In addition, it was to be rated positively that, in future, realistic consumption units will be shown on the packaging.
METRO Group had already started to introduce the "1 plus 4" model on its own brand products in 2008 and is now consistently developing this approach further. The retail company attaches great importance to good legibility and comprehensibility of the information. This is why, in addition to the absolute values, also reference values for the daily intake (GDA - Guideline Daily Amount) are indicated. This way, customers can see directly how many percent of the daily energy demand they are covering by eating one strawberry yoghurt, for example.
With the conversion of the nutritional food labelling METRO GROUP is assuming a pioneering role in the industry and is thereby fully in line with the current trend. A survey of TNS Infratest showed that 74 percent of the interviewees would like to have additional information on the food packages. Already next year numerous articles will sport the new labelling. In the medium term all own brands will be adjusted. The run-up time is needed for adapting the layout and production.
The full speech of Federal Minister Aigner