- Early extension of the sponsoring agreement for another three years (2018 - 2020) underscores the high priority of this partnership
- 10th anniversary of the cooperation between Bundesverband Deutsche Tafel e.V. and METRO GROUP in 2016
- Collaboration with the local Tafel food banks has been operating for more than two decades
At today's reception on the Day of the Tafel Food Bank, METRO GROUP underscored the high priority of its partnership with the German Federation of the Tafel food banks through an early extension of the existing agreement until 2020. With this move, METRO shows its appreciation for a cooperation that has already been running successfully for a decade. The annual Day of the German Tafel Food Banks, a meeting of representatives from the non-profit Tafel organisation as well as friends and sponsors from charities, politics and industry, is held to draw attention to the concerns and achievements of the Tafel food banks, thank its sponsors and donors, and attract new support.
The German Food Bank Federation Deutsche Tafel e.V. acts as the umbrella organisation for the local Tafel food banks in Germany - in total more than 900 across the nation. As its main financial sponsor, METRO GROUP has been supporting the federation in the operation of a professional organisation and in establishing a European network since January 2006. The cooperation with the European Federation of Food Banks, or FEBA for short, will be also pushed forward. For more than 20 years, the sales lines METRO Cash & Carry and Real have been donating food to support the work of the local Tafel food banks on a daily basis. Donations involve products that are still of perfect quality, but can no longer be sold at the stores on account of their approaching best before date.
Heiko Hutmacher, Member of the Management Board and Chief Human Resources Officer of METRO AG, commented: "Retail is a sector that contributes to social cohesion and we at METRO GROUP live up to our responsibilities as a corporate citizen. That is why we are happy and proud that our partnership with the German Federation of the Tafel food banks has been so successful. This is also evident from the fact that our employees, through their personal engagement, organise activities that invite our staff members to get actively involved." This week, for example, staff working at the METRO Campus in Düsseldorf collected non-perishable food and sanitary products that will be donated to the local Tafel food bank in Düsseldorf as additional support.
One event that has already become a "classic" is the Christmas Charity Meal. For more than a decade, METRO has been offering an entertaining and festive atmosphere for the homeless and people in need of the Düsseldorf Tafel organisation. The food is brought from the company's canteen and helpful employees take on the service tasks. They organise the processes at the serving counter, serve the food and distribute small seasonal gifts.