Düsseldorf/Stockholm, 7 May 2014 – METRO Cash & Carry, the leading international player in self-service wholesale trade, continues its longstanding partnership with the world famous culinary contest Bocuse d'Or in the company’s 50th anniversary year of 2014. The German wholesale company becomes the partner of this prestigious cooking competition at its European Final where 20 countries will be vying for the title as well as twelve qualification tickets to the Bocuse d'Or world final in Lyon in January 2015.
METRO Cash & Carry, with a proven track record in food quality and deep understanding of the needs of the professional kitchen, shares with Bocuse d'Or passion of pursuing gastronomic excellence. "It is our great pleasure and privilege to be part of this distinguished culinary competition which clearly demonstrates our unique competence and business focus on the gastronomy professionals", said Pavel Gorelov, Director Global Target Group Management HoReca at METRO Cash & Carry. "More broadly METRO applies its very best expertise and passionate approach to support its professional chef customers for their successful business."
This year's European culinary championship in Stockholm will be contested on 7th and 8th May by 20 countries including first-timer like Turkey. All contestants are winners of their respective national selection rounds between 2013 and 2014. These 20 young talents, together with their coaches and commis, will showcase their outstanding cooking skills and creativity for the top European culinary prize. Eight national teams including Germany, France, Bulgaria, Belgium, The Netherlands, Hungary, Russia and Turkey are extensively supported by the METRO Cash & Carry's local subsidiaries, not only at the Stockholm showdown but in the candidate's preparations leading up to the final.
In addition to Bocuse d'Or Europe 2014, the German wholesale company, currently operating in 28 countries, will continue to sponsor the prestigious cooking contest’s Asia final this June in Shanghai and its internationally celebrated world final in Lyon, France next January.
Promoting Turkey's debut at Bocuse d'Or
METRO Cash & Carry's cooperation with Bocuse d'Or goes beyond the continental and international finals to reach a number of European countries thanks to the company's vast international presence. Apart from supporting the Bocuse d'Or national selections, METRO Cash & Carry has played an important role in presenting the distinguished cooking competition in Turkey for the first time. Its local Turkish subsidiary had become the main ingredient supplier and sponsor for the very first edition of Turkey national selection in 2013.
The winner Gürcan Gülmez, who is to represent his country's debut at the European stage in Stockholm, has over the past 14 months received from METRO Turkey all-around support including the provision of extraordinary seafood ingredients for his practices and organizing overseas training tours. METRO Turkey has set up a training kitchen within its wholesale market in Kagithane for Gülmez and his team to get familiar with the the competition environment.
Engagement with Bocuse d'Or in the wholesaler's 50th anniversary year
METRO Cash & Carry feels delighted to be engaged in the renowned culinary competition in 2014, its 50th anniversary year where the company is renewing efforts to be the partner of choice for independent small and medium-sized entrepreneurs including gastronomy professionals. These customers’ lasting passion, entrepreneurial spirit and the relentless will to grow and succeed are inspiring METRO Cash & Carry to constantly deliver excellent service and best products with its longstanding expertise and new ideas.
METRO Cash & Carry is represented in 28 countries with over 750 self-service wholesale stores. With a headcount of about 110,000 employees worldwide, the wholesale company achieved sales of about € 32 billion in the financial year 2012/2013. METRO Cash & Carry is a sales division of METRO GROUP. METRO GROUP is one of the largest and most important international retailing companies. During the financial year 2012/13 (pro forma), it generated sales of about € 66 billion. The company operates around 2,200 stores in 31 countries and has a headcount of around 265,000 employees. The performance of METRO GROUP is based on the strength of its sales brands that operate independently in their respective market segments: METRO/MAKRO Cash & Carry – the international leader in self-service wholesale – Media Markt and Saturn – the European market leader in consumer electronics retailing – Real hypermarkets and Galeria Kaufhof department stores.